TONY ROTH

Built byTony

WEBSITES · EMAILS · ADS · CONTENT

Great businesses deserve to look great online.

I build the websites, emails, ads and content that show people why you're the best at what you do.

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WHAT I DO

Four ways I help.

01 Websites A new site built from your real work. You see it before you pay. Read more → 02 Comeback emails Win back the customers already on your list. Read more → 03 Ads Facebook and Instagram ads, from someone who's run them for 10+ years. Read more → 04 Content Posts and videos that show people why you're the one to call. Read more →
THE STORY

How I got here.

  1. 2014 Pro parkour athlete.Ten years competing and performing with SoFlo Movement. We grew our Instagram past 100,000 followers, and the big brands came calling: stunts for GoPro, NERF, Bang, Celsius and Hyperice, NERF commercials on TV, and a 30-episode NERF show.
  2. 2020 SoFlo Creative.I co-founded a video agency in Miami built on one idea: every brand has a story worth telling. We made story-driven videos for brands and businesses, plus the photos and ad copy around them, so people felt something before they ever bought.
  3. 2022 Working with $100,000,000 brands.Direct marketing videos and Amazon ads for Barbie, Bluey, Baby Shark, Miraculous and more.
  4. 2022 Viral shows for Playmaker.For my client Playmaker, I built viral show formats and edited their daily Snapchat shows, reaching hundreds of millions of people.
  5. 2025 Kickstart My Content.My own agency. Done-for-you content and simple ad systems that turned attention into booked calls for coaches and local businesses.
  6. 2025 VSL Hire.Co-founded a recruiting company that changed how businesses hire for sales and the skilled trades. Facebook and Instagram ads that brought in a steady flow of qualified people, ready to work.
  7. 2026 Built by Tony.Everything I learned, in one place. Websites, emails, ads and content for businesses that already do great work.
WHO IS TONY? Tony Roth

Hey, I'm Tony. Former pro parkour athlete, founder of Built by Tony, and a little obsessed with making great businesses look as good as they really are.

Before this, I made videos and ads for $100,000,000 brands and shows that reached hundreds of millions of people. Now I bring that same level to the businesses that have been doing it right for years.

FLORIDA

Let's talk.

15 minutes. Phone or Zoom.

Book a call